Southend Privacy

1. Information Southend Collects

Southend collects and processes several types of personal information, including:

2. How Southend Uses Your Information

Southend uses your personal information for the following purposes:

• Service Provision (Contract Fulfilment):
  • Processing and managing your vehicle rental bookings and agreements with Southend. Verifying your identity and confirming you meet our rental requirements. Coordinating vehicle collection and return procedures at Southend locations. Processing payments and administering deposits and charges.
• Southend Customer Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and essential rental details for Southend. Responding to your enquiries and providing customer support for Southend bookings. Notifying you of changes to our services or rental policies in Southend.
• Southend Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Southend has a legitimate interest. You can opt out at any time.
• Southend Service Improvement (Legitimate Interest):
  • Monitoring site usage to improve user experience and functionality. Conducting research to refine Southend's vehicle fleet and services.
• Southend Compliance (Statutory Obligation):
  • Meeting legal, regulatory and tax obligations for Southend. Detecting and preventing fraud and maintaining service security. Resolving disputes and enforcing Southend's terms and conditions.

3. Southend Information

Southend may share your personal information with:

• Southend Providers: Third-party companies that help Southend deliver its services, such as payment processors, IT support providers and maintenance contractors. These providers are bound by contract to protect your data.

Southend does not sell your personal information to third parties for marketing purposes.

4. Data Security — Southend

Southend implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. Nonetheless, no internet transmission or electronic storage can be guaranteed to be completely secure.

5. Southend Data Retention

Southend stores personal information only for as long as required to fulfil the purpose for which it was collected, including meeting legal, accounting or reporting obligations. Retention periods vary by category of information and the circumstances of processing.

6. Southend Rights

Under UK data protection law, Southend residents have the following rights:

• Southend Access Rights: Request a copy of the personal information Southend holds about you.

To exercise these rights, please contact Southend using the details below.

7. Cookies and Tracking (Southend)

Southend's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and tailor content. You can adjust your cookie preferences in your browser settings.

8. Policy Updates (Southend)

Southend may update this Privacy Policy from time to time to reflect changes to our practices or to meet legal requirements. Any updates will be posted on this page and the Last Updated date will be changed. Please review this policy regularly.

9. Contact Southend

For questions about this Privacy Policy or Southend’s data practices, please contact Southend: